Social Networks for the Enterprise

This is an interesting article on Social Networking for the Enterprise.

A particularly good point was that any initiative needs to be integral with the workflow for it to be useful and for it to be used. I think like stand-alone wikis, while interesting, are more a distraction than a resource.

"Anne said that when a social network is deployed internally separate from the workflow, it does not tend to drive productivity, as employees do not engage. There needs to be a compelling reason apart from the technology to make it work. It cannot be implemented as a utility without a specific value proposition tied to work processes."

The FASTForward Blog » Launching Social Networks for the Enterprise: Enterprise 2.0 Blog: News, Coverage, and Commentary